Introduction
In this assignment , I will be describing the purpose of music videos in different stages. Promotional , Extension of Income , Outlets , Synergy and Producer Strategies. These are the stages artist uses to promote their video in order for it to reach a wide range of audience across the content and to produce a successful income from it.
Promotional
Artist promoting their video is very important in today music industry. It help sales and create a buzz around the audience. This helps the music video to reach a wider range of audience so that it can sell more records. During promotional phases the artist will sell themselves , in order for them to sell CDS. An perfect example of this would be Despacito by Luis Fonsi. It's one of the most viewed videos on Youtube surpassing Gangnam style by 5.9B in just over 2 years. This saw it won awards from Billboards and Latin Grammy Awards. By this happening , it saw them remix the song with Justin Bieber , which also resulted in a hit as-well. They promoted this song through social media , such as Instagram. The video/song was promoted in parties across South America , which helped to rise in streaming. Lastly , this song helped raised Universal Latin net worth and loyalty towards their artist as they can show what they can do .
Extension of Income
Music videos help create a extra income for artists through Youtube. Artists creates video so that audience can watch , which would encourage them to buy their singles ,albums and even merchandise. This helps increase the Artist popularity. Furthermore , they would do concerts and tours , which helps increase their income as they will be earning a percentage of it. For example , One Love by BoB Marley. He made this audio and after he died , it still being played and stream , which sees his family rackin money through royalties. Bob Marley performed this song across the world as-well , which saw him earn a extension of income. This shows how he was a memorable artist even after all these years he is still remembered and the song is still being played around the world.
Extension of Outlets
This is where the music video allows the artists to extend their video and audio on outlets , through platforms such as websites , youtube , Spotify , smartphone , etc. For example , Eminem ft Rihanna Love the Way You Lie , charted across the world , which saw them sold cds and increased streams across different platforms. Moreover , it saw them have a percentage go 96% of likes over dislikes , which shows the song was a success and was advertised correctly. They advertised this music through all available platform as possible. They also had other famous celebrities advertising their music and having their record labels doing go publicity in the background.
Synergy
Music videos can provide opportunities for synergy. It when two media products work together to benefit each other. Artist mainly do this when they take part in films , as it would help grow their profile. For example , Lady Gaga ft Bradley Cooper Shallow , was used in A Star is Born. Both Lady Gaga and Bradley Cooper , the producer benefited from this film as , it saw them attract more audience. In results for this , this saw the film being nominated in the grammy. This even saw Cooper go on tours as he begins his career as a semi musicals. This has helped him in a massive as it help increased his net worth but also in movies he's directed. It more than likely , that his fan base will increase due to the song with Lady Gaga.
Producer Strategies
These are strategies producers to encourage single , album , mixtapes and tour sales. Major record label do these in order for their artist to gain more recognition. For example 6ix9ine , label TR3YWAY , promoted him by making him a reckless artists who gets into arguments with other celebrity , in order for them to help increase his awareness. This saw him top billboards with many songs. However , in contrast, it saw him end up in jail due to the acts he took out on fellow rapper Chief Keef.
Conclusion
In conclusion , these are methods artist and record label uses in order for them to reach a high level in the music world. I have provided examples on songs , that were successful due to these strategies. strategies. This allowed them to be who they are today. These are the purpose on what music videos can do.
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